HHKB Studio

Role

Art Director

Client

Fujitsu/HHKB

Year

2023

For HHKB’s new STUDIO product line, I led a team of 10 people to deliver two promotional videos and an array of captivating photos. The first video was meant to “tease” the new product line and create excitement before making an official announcement. We then crafted a “mockumentary” promotional video that juxtaposed fictionalized scenes with real interviews from our team of influencers. Shown above is the teaser video and below is the mockumentary as well as process sketches, artworks and photos from the project.

https://ericgalindo.com/wp-content/uploads/2024/04/HHKB-Studio-Launch.mp4

Unmute For Sound

Illustrations of special keycap used to make custom photoshoot t-shirts and hoodies

HHKB Studio

Below is image gallery as it appears on the clients website