HHKB Studio

For HHKB’s new STUDIO product line, I led a team of 10 people to deliver two promotional videos and an array of captivating photos. The first video was meant to “tease” the new product line and create excitement before making an official announcement. We then crafted a “mockumentary” promotional video that juxtaposed fictionalized scenes with real interviews from our team of influencers. Shown above is the teaser video and below is the mockumentary as well as process sketches, artworks and photos from the project.