For HHKB’s 25th Anniversary, I took inspiration from Charlie and the Chocolate Factory and crafted an HHKB wonderland. Our models first received special invites to an ominous event where they would compete for a chance to win HHKB’s 25th Anniversary keyboard. Through trials and tribulations, only one contestant could come out with this coveted item. This project resulted in an increase in website visits by 358% compared to an average day and as well as social media followers by 4.4% across channels.